LOREN HOPE

2012-2017


Branding Process

Brand consultation, logo/identity, web and packaging design

 
 
 
 

2016 Spring/Summer

For the tropics-inspired Spring/Summer 2016 collection, the Loren Hope team headed to the source: Hawaii. Captured entirely on Oahu, the LH team ventured from Chinatown to the North Shore and everywhere between to capture the spirit of this wild island state and the jewelry it inspired. 

 

Photography: Loren Barham

TalenT: Mahina Garcia

Location: Oahu, Hawaii

Email designS

 

My role at LH:

  • Brand consultation: competitive analysis, business model generation, customer persona profiles, etc.

  • Logo redesign

  • Packaging redesign

  • Website redesign

  • Brand style guide and creative guidelines for brand voice, photography, etc.

  • Seasonal creative direction and execution, including:

    • Photography: Shot list planning, creative direction

    • Digital look book: photo edits, layout design, copy

    • Marketing: Seasonal calendar consultation

    • Emails: Design and copy

    • Site marketing: Design and copy

    • Digital media: Design and copy