#GRWM (Get Ready With Me)
Express • Holiday 2022
This social-first campaign brought the entire Express community together to celebrate what they do best: getting ready. Starring celebrities, TikTokers, influencers/creators, Express Style Editors and Store Associates, we spent two full days together in New York City creating styling content and celebrating the vibe of season. The theme was simple and native to social: #GRWM (Get Ready With Me). The production? That was much more complicated. With a cast of 22, it was a total team effort to capture 45+ TikToks, 2 brand spots and countless images.
Cast: Chris Olsen, Paige DeSorbo, Hannah Berner, Rocky Barnes, Rachel Zoe, Tan France, etc.
The fabulous cast taking a break from the dinner party scene at The Bowery Hotel
SOCIAL CONTENT
The guts of the season: social-first video content highlighting personal style.
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Campaign imagery
Captured by Matthew Sprout & Chris Collie
CONNECTED TV AD SPOT
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