EDITORIAL CREATIVE
EXPRESS
While much of my Creative Director role at Express focused on larger 360° brand campaigns and activations, planning and executing monthly editorial shoots was an equal priority. These shoots set the visual tone for the month and showcased the newest product drops via trend stories. Imagery appeared on Express.com, the monthly direct mailer, store signage/windows and paid placements.
Below is a selection of images from each month in 2022-2023, when our new vision for the brand was finally able to fully come to life post-the height of COVID.
