RALPH LAUREN HOME
RALPH LAUREN • 2012-2013
Responsible for concept, design, production, art direction, and development of interactive digital tool showcasing the relaunch of Ralph Lauren Home textiles for RL Home's 30th Anniversary.
The Ralph Lauren Home "Bed and Bath Builder" lived as a shopping tool exclusive to Bloomingdales.com. Customers could mix and match shams, pillow cases, duvet and sheets according to their taste, watching the image change to reflect each selection. Their bed or bath combination could then be added directly to bag for checkout in one click. The project was so successful, it was anniversaried for years and used in-store by associates.
Ralph Lauren Home 30th Anniversary
Interactive Bed & Bath Builder shopping tool for Bloomingdales.com
Supporting marketing/advertising imagery
Propping
Quy Nguyen, Richard Castro
Soft styling
Dana Ferguson
Location
Mayo Studios