Loren HopeSince August 2012, I have been lucky to work closely with Loren Barham (founder and designer behind a boutique jewelry brand, Loren Hope). She came to me seeking not only a new identity for her business, but a strategic plan to make a place in the market. We spent several months pouring over competitive analysis and taking a hard look at her business. Together, we used our discoveries to create something refreshing, new, and entirely Loren.
From logo to website, to sassy copy, to packaging to social media, to look book styling, and everything in-between, we worked hard to position her company as the unique, accessible, luxurious and spirited brand that it is.
For the Fall/Winter 2013 collection, I connected Loren with stylist and scout extraordinaire, Sara Kate Huff. Suddenly, my role as layout designer and copy writer was that much more fun. It was a pleasure to work with such stunning imagery.
Since the relaunch, Loren has remained a private freelance client, and I will often design the one-off email, quarterly online advertisement refreshes, site marketing and her seasonal look books. Looking forward to continuing the journey...
Logo, packaging, creative direction, layout, copy: (yours truly)
Photography: Loren Barham
Styling & Art Direction: Sara Kate Huff