From logo to website, to sassy copy, to packaging to social media, to look book styling, and everything in-between, we worked hard to position her company as the unique, accessible, luxurious and spirited brand that it is.
For the Fall/Winter 2013 collection, I connected Loren with stylist and scout extraordinaire, Sara Kate Huff. Suddenly, my role as layout designer and copy writer was that much more fun. It was a pleasure to work with such stunning imagery.
Since the relaunch, Loren has remained a private freelance client, and I will often design the one-off email, quarterly online advertisement refreshes, site marketing and her seasonal look books. Looking forward to continuing the journey...
Logo, packaging, creative direction, layout, copy: (yours truly)
Photography: Loren Barham
Styling & Art Direction: Sara Kate Huff