LOREN HOPE
brand consulting, identity, packaging,
web design, seasonal marketing design

(since 2012)



Since August 2012, I have been lucky to work closely with Loren Barham (founder and designer behind a boutique jewelry brand, Loren Hope).
She came to me seeking not only a new identity for her business, but a strategic plan to make a place in the market. We spent several months pouring over competitive analysis and taking a hard look at her business. Together, we used our discoveries to create something refreshing, new, and entirely Loren.



LOGO & PACKAGING


From logo to website, to sassy copy, to packaging to social media, to look book styling, and everything in-between,
we worked hard to position her company as the unique, accessible, luxurious and spirited brand that it is.



LOOK BOOK FALL 2013
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For the Fall/Winter 2013 collection, I connected Loren with stylist and scout extraordinaire, Sara Kate Huff. Suddenly, my role
as layout designer and copy writer was that much more fun. It was a pleasure to work with such stunning imagery.




WEBSITE
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Since the relaunch, Loren has remained a private freelance client, and I will often design the one-off email,
quarterly online advertisement refreshes, site marketing and her seasonal look books.



Looking forward to continuing the journey...