A LOVELY BEING
identity & web design



Fallon brought me on to create a new visual identity and design for her personal blog, A Lovely Being.
By drawing inspiration from the timeless personalities she often features in her writing,
we were able to develop a new look that encapsulates her appreciation of feminine but classic touches.
(August 2012)

Client moodboard for design guidance:


The new blog design and monogram logo in action:


Process work and final selections:

The monogram is a carefully modified Adobe Caslon Pro. It can be used independently for
a personal identity, but more importantly acts as a clear mark of the author on her blog.
The simple Futura STD title below is modern and quirky, translating well across
the variety of content commonly associated with A Lovely Being.